ABOUT
Rethinking Communication in Regional Media
PLATFORMISATION, LABOUR, AND DIGITAL POLITICS
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CONCEPTUAL RATIONALE
Communication scholarship has evolved considerably over the past decade, moving from the study of media texts, audiences and journalism toward questions of digital infrastructures, platforms, algorithms and networked participation. As platform companies increasingly mediate how information is produced, distributed and consumed, communication research is being called upon to rethink its core categories; audience, publics, labour, industry and institution, in light of these infrastructural shifts. This conference places communication at the centre of these debates, examining how platformisation is reshaping media labour, public engagement, governance and regional media ecologies, with particular attention to the Global South. The shift toward platform-mediated communication has generatednew and often precarious forms of digital labour, from content creation and influencer work to algorithmically governed gig employment, even as it has opened fresh avenues for participation, activism and networked publics. At the same time, questions of language, culture and regional specificity remain central to understanding how platformisation unfolds unevenly across different media ecologies, particularly in multilingual and diverse contexts such as India. Regulatory and governance frameworks, meanwhile, continue to lag behind the pace of platform expansion, raising urgent questions of accountability, content moderation and digital rights. By bringing together scholars, practitioners, doctoral researchers and students, this conference seeks to foster critical and interdisciplinary dialogue on these transformations, connecting established traditions of communication inquiry with emerging concerns around platforms, labour, digital publics and the future of regional media in an increasingly automated and algorithmically mediated world.
HOST INSTITUTION
CHRIST UNIVERSITY
ABOUT THE UNIVERSITY
ABOUT THE UNIVERSITY
Vision: Excellence and Service.
Mission: CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to society in a dynamic environment.
Established as Christ College in 1969, the institution has pioneered innovative curricula and holistic education practices in Indian higher education. The University Grants Commission conferred autonomy in 2004 and recognised it as an Institution with Potential for Excellence in 2006. In 2008, the Ministry of Human Resource Development declared it Deemed to be University. Accredited by NAAC with an ‘A+’ grade, CHRIST is guided by its core values of Faith in God, Moral Uprightness, Love of Fellow Beings, Social Responsibility, and Pursuit of Excellence.
ABOUT THE DEPARTMENT
We, at the Department of Media Studies at CHRIST (Deemed to be University – BYC) Bangalore Campus are committed to providing an inclusive learning environment that combines theory and practice. Our strength is the diversity of students and faculty and their collective power to transform into responsible storytellers in the contemporary media ecosystem. Our democracy rests on the media and how it documents the lived experiences of our times and we are dedicated to this mission by educating the next generation of media professionals towards excelling in an increasingly complex 21st century. With this vision the courses offered in the department are an interdisciplinary nature and media programme that systematically prepares students for existing and emerging opportunities in creative entrepreneurship and research in media, taught by the best in academia and working professionals. And visiting industry professionals also ensure that students receive hands-on training and mentoring to develop the skills needed to succeed in their chosen field of specialization and Numerous academic activities and events including workshops and seminars provide extensive learning experience to the students and nurture the desire for responsible and creative expressions in the student community. The department regularly organizes Faculty Development Programmes and works for upskilling the researchers and faculties in the domain. Students also edit the biannual campus magazine – Karwaan and organize international conferences and seminars like Rethinking Regional Media (3RM) annually.
The Department also fosters the creative and entrepreneurial spirit in students through student-initiated clubs and forums have enabled them to make informed choice about specialization and career in accordance with one’s individual passion and ability.
ABOUT THE CONFERENCE
This conference, organised by CHRIST (Deemed to be University) in collabouration with the International Communication Association (ICA) India Chapter, and hosted by the Department of Media Studies, Bangalore Yeshwanthpur Campus, invites scholars, practitioners, doctoral researchers and students to critically explore the transformations underway in communication as a result of platforms, algorithms and digital cultures. Bringing together diverse strands ofcommunication inquiry, the conference seeks to connect established scholarly traditions with contemporary concerns surrounding media labour, platformgovernance and digital publics. It provides a collabourative and interdisciplinary space for examining how regional media ecologies, particularly across the Global South, are being reshaped by platformisation, encouraging dialogue across academic, professional and policy perspectives on the future of communication research and practice. The conference is supported by the leadership of Dr Fr Benny Thomas, Director; Dr Joby Thomas, Campus Dean; Dr Fr Biju K C, Associate Director; Dr Raghunandan G, Associate Dean; and Dr Nirmala M N, Head of the Department of Media Studies, Bangalore Yeshwanthpur Campus.
VENUE
CHRIST UNIVERSITY,
YESHWANTHPUR CAMPUS
The conference will be held at CHRIST Yeshwantpur Campus in Bengaluru, Detailed venue and campus should be added here.
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